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Brand from France: Make Up For Ever. A new sensation matte lip that is light like air so you don’t feel you’re wearing a lipstick. Ultra long lasting with a matte finish yet smooth and comfortable to wear. It is resistant to friction, does not transfer color easily, is water resistant, and does not stick to masks, so you can use it comfortably. 10% higher pigment content, but it prevents dryness and gives a smooth finish, making it possible to reproduce the finish of a professional makeup artist. The professional-approved ProCraft applicator conforms to any lip contour and shape with just one swipe for a flawless finish. For a bold matte finish! How to use: Apply from the center of the upper lip to the corners along the contour of the lip. The same goes for the lower lip. Apply the color from the corners of the upper lip toward the center. The same goes for the lower lip. For a more beautiful lip line, use the slanted tip of the cap to wipe off excess lipstick and prepare your lip makeup.